Getting more streams on Spotify isn’t just about boosting the numbers on your artist profile. More streams mean valuable insights into your audience, a steady flow of income from royalties, and better chances to reach new listeners and build a loyal fanbase.
That’s why it’s essential for new artists to understand the best strategies for increasing their Spotify plays once their music is on the platform. With millions of artists competing for attention, knowing how to promote your music effectively can help you stand out. If you’re not actively working to grow your audience, you risk getting lost in the crowd—because the music industry is a tough game, and success comes to those who know how to play it.
Use Spotify for Artists to Analyze Your Streams
Setting up a Spotify for Artists account gives you instant verification, making your artist page look more professional. Beyond that, you’ll gain access to powerful tools that help you understand your audience.
You can customize your page to match your brand, but more importantly, you’ll get valuable streaming data—showing where your listeners are from, their age and gender, and how their listening habits change over time.
Keeping track of these insights can help you shape your marketing and promotion strategies. Best of all, this feature is completely free and allows you to see which of your songs are performing best.
Track Your Spotify Playlist, Listening, and Audience Data
Spotify for Artists also gives musicians and their teams access to detailed analytics:
- Playlist Data – Find out which Spotify playlists feature your songs and how much traffic they bring.
- Listening Data – See where and how people are listening to your music.
- Audience Data – Learn about your listeners’ demographics and how they’re discovering your music.
Paid Promotion Options on Spotify
For artists who are starting to build a larger audience, Spotify for Artists offers paid advertising options under the “Campaigns” tab:
- Marquee – A pop-up that promotes your new release to listeners and followers. You need at least 5,000 listens in the last 28 days in a target country and 1,000 followers to access this feature.
- Showcase – A banner on Spotify’s mobile homepage that highlights your latest release. Available to artists with at least 1,000 listens in the last 28 days in a target country.
- Discovery Mode – A feature that boosts a song’s reach in algorithmic playlists. To qualify, you need at least 25,000 monthly listeners, and the track must have been released at least 30 days ago.
If you don’t meet the requirements for these tools yet, don’t worry—there are plenty of other ways to grow your streaming numbers. The key is to stay consistent, use the data to refine your strategy, and keep finding new ways to promote your music.
How User-Generated Playlists Help Increase Spotify Plays
User-generated playlists are a great way to increase your streams while building a sense of community with your audience. Listeners often trust the taste of the playlist curator, so if your song is included, it gets exposed to new audiences who are more likely to give it a chance. This trust factor can lead to more plays and help grow your fanbase.
Another big advantage is the potential for Spotify plays. When your song is part of a playlist, it’s not just played once—it can be streamed repeatedly by many different listeners. This steady engagement signals to Spotify’s algorithm that your music is performing well, increasing your chances of being recommended to even more users.
